Maria Pienaar

US Investor Readiness, Go-To-Market Strategy, Corporate Innovation, Fintech, Telecomm

Maria Pienaar is senior executive with demonstrated expertise driving breakthrough revenue growth, profitability, and market share for ambitious technology product/service organizations. Key product niches worked in to date include Cybersecurity, Mobile/Telecommunications, IoT, Enterprise Software, Cloud/SaaS, and Social Media. Skilled at helping startups and growth ventures identify optimal ecosystem niches, develop reference customers, accelerate market growth and target their funding, focus, and resources to meet strategic objectives. Additional strengths cultivating relevant talent, partners, product offerings, and business plans. Deep network of contacts throughout the globe, in addition to expertise in corporate VC fundraising.

Representative Accomplishments:

  • Developed/launched 30+ profitable global enterprise and consumer mobile products to date
  • Quadrupled product revenues for Nielson through pivoting of a new data benchmarking product
  • Led double-digit sales gains for The Immersion Lab despite a severe market downturn
  • Managed cross-functional teams in defining the digital strategy for a mobile carrier
  • Founded a Corporate Venture Capital firm focused on early growth-stage technology company deals
  • Led development of innovative marketing plans and go-to-market strategies to launch global products in the US
  • Built world-class global partner ecosystems and product roadmaps for multiple organizations
  • Culivated and managed strategic alliances with top OEMs and firms such as Huawei, ZTE, Oracle, and Microsoft
  • Worked with partners on a $5.5 billion project involving the simultaneous global deployment/launch of a new telecomm service in 27 countries worldwide


Areas of expertise: Product Marketing & Management; Digital Transformation; Global Business Development; Market Ecosystem Research & Analysis; Product Commercialization; Multi-Cultural Team Leadership; New Product Introductions / Launch; New Ventures & Startups; Partner Development & Relations; Product Roadmap & Lifecycle Planning; Team Mentoring & Leadership; M&A Due Diligence / Integration; New Market Identification & Entry; Revenue Acceleration & Growth; Fundraising & Venture Capital